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Power Blogging - Blogging For Business Or Pleasure?
Saturday, 22 December 2007
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By Johny Rider

  Blogging for business
Because the search engines index blogs very quickly, blogging can be a good way to get your company or product to a wider audience. There are two ways to do this, either closely align your blog with your product, or blog about the market your product serves and reference your product. For the first it makes a deal of sense to include either your company or major product name in the blog title and domain. In fact you could just install a blog in a sub-directory of your main website which would tie it in very closely with your company. Many web hosts now have a domain control panel which enable Wordpress blogs to be installed almost completely automatically. I would suggest Wordpress as suitable blog software as there are an enormous number of add-ons and plugins available to make your blog look and act exactly as you want. A second option would be to register a suitable domain, install Wordpress on it and go from there.

If you want to initially distance yourself from your product, then you
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Last Updated ( Saturday, 22 December 2007 )
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Major Traffic Source Of The Future (Actually Now): Blogs
Wednesday, 19 December 2007
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By Nelson Tan

  If you view web pages as the original publishing platform since the Big Bang of the World Wide Web, surely this variant platform called 'blog' and its increasing popularity heralds another mode of information publishing and communication. Maybe 10 years down the road another new platform is born ('wiki' is the latest). For now, 'blog' is in the spotlight.

The blog shares some similarities with the web page as well as being the anti-thesis to the newsletter. It has its own URL so it can also be called a site. You update a web page via FTP upload, whereas you edit an existing post or create new ones within your blog account, so it's faster in a sense. Moreover, the most popular blog services are free (for now) so you don't have to pay for a blog host service, and so is a good substitute for a site except that you don't have the luxury of web space to upload other files. Setting up a blog quickly greatly benefits those who haven't got a site up yet.

Every week we have
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Last Updated ( Wednesday, 19 December 2007 )
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