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Tuesday, 11 December 2007 |
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By Joshua Watson
 Although online journals of one kind or another have been around almost as long as the web itself, they began to be recognized as a growing phenomena in the mid 1990s and, since the term "blog" itself was coined in 1999, the whole world has come to recognize them as a communication medium to compete with newspapers, magazines, radio and television.
Originally, many bloggers were seen as online "exhibitionists"; since they appeared to, merely be exposing their private lives to the prying eyes of millions by writing personal diaries and allowing the world to read them. The effect of many of these personal online journals was to create small online communities of people around those diarists; who would sympathize, encourage and share their own thoughts and experiences. The social networking phenomena of later years was built on just this kind of social network.
As more and more people began blogging its reputation, as a medium for the mundane, changed. The private thoughts and intimate journals continue to this day, but the power of a medium which allows instant publishing, to |
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Tuesday, 11 December 2007 |
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By Art Gib
 Blogging is becoming one of the most popular ways to market a company, brand, personality or product on the Web. Why? Because search engines love content, and there is no better way to create and manage content on the Web than a blog. According to Technorati, there are over 60 million blogs on the Web, with over 100,000 being created every day. A lot of people have caught on to blogging, and there is plenty of room for more.
What is a Blog?
The word 'blog' is a slang compilation of two words; 'web' and 'log', or 'weblog'. Initially established as a way to publish computer log files, the original pioneers of blogging began publishing more and more interesting content. Today, bloggers post news, commentary, and even real time descriptions of events using blog software.
Think of a blog as an 'online journal'. 'Posts', as they are called, are short articles that are listed on your blog site in chronological order. Visiting a blog, you will notice that the most recent article is presented at the top, and earlier |
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