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Thursday, 22 May 2008 |
By Herbert Young
We all write. Essays, term papers, grocery lists and business expense reports are part of our lives. Most Internet users write email and many blog. Many people even talk about writing a book.
When I talk to people about writing a book or tell people I am an author and publisher, typically some one will say;
"I would love to write a book" or "I am working on a book."
While many people talk about writing a book or eBook, only about 2% of the population ever does. Why do the majority of us contemplate writing a book but few of us actually do it?
Maybe part of the answer is reflected in two very common questions I am asked when I talk to people about writing. "What do I write about?" and "Where do I start?"
Why Write a book or eBook?
The answer is often difficult to pin down. Is it the notoriety of being a published author? Is it a get rich quick scheme (you do want to get rich don't you?). Is it because you want to make an impact on the world? Is it |
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Last Updated ( Thursday, 22 May 2008 )
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Thursday, 22 May 2008 |
By Ray Johnson
Marketing consisted only through print, radio, TV, billboards and direct marketing channels during that time that seems so long ago. The something amazing happened and changed the marketing channels forevermore. The Internet has radically changed the marketing experience by removing geography as a limiting factor, and as a result it has increased the number of potential customers a company can reach through its marketing efforts.
Potential customers can search for just about anything on the Internet. Blogging is king because it is the token of promise that you will be able to take advances in marketing one step further by transforming them into a conversation. It allows organizations to initiate conversations with their audience. Blogging conversations can also occur between customers and potential customers and your competition and existing or potential customers. Then something wonderful will occur once a conversation has begun, you and your customers begin to immediately understand each other better. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing costs!
The reasons that a company should partake in blogging are countless because the benefits that result |
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Last Updated ( Thursday, 22 May 2008 )
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