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Wednesday, 16 April 2008 |
By K Singh
 Once you know what a blog is, you may ask: How does this help my business? How does it help me to stand out?
1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody's email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.
2. Enrich Your Clients. You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.
3. Get to Know Your Customer. Nobody buys from someone they do not know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.
4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.
5. Research and Development. Weblogs are the perfect forum to test out new ideas |
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Last Updated ( Wednesday, 16 April 2008 )
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Wednesday, 16 April 2008 |
By Jean Shaw
 Wordpress Goldmine is an apt description for this excellent 110 page e-book by Mark Thompson. It truly is a goldmine of information regarding the use of Wordpress blogs to provide residual income.
Well written and easy to understand, Wordpress Goldmine provides guidance on how to select a product, choose a domain name, set up a blog, get content, monetize and promote a site. Unusually, building a list is not part of the formula.
Mark has split his e-book into five distinct sections making it easy to access the information and there is a very detailed Contents Page.
The first section deals with the basic process of setting up an effective Wordpress blog, and covers presentation, themes and plugins.
Content is the topic of section two.
In section three, the different ways to monetize a site are covered and here you will find some really useful information.
Blog promotion is covered in section four which makes a nice change as most e-books leave this vital piece of information out. Wordpress Goldmine actually provides details of a great traffic generation |
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Last Updated ( Wednesday, 16 April 2008 )
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